Social media in this decade has skyrocketed in popularity throughout the globe. Nowadays, social media plays a major part in the marketing strategies of any and all major companies worldwide and Instagram has become the go-to modus operandi of all the businesses taking helping them achieve customer engagement like never before.
Instagram blew past the 700 million users mark earlier this year and shows no signs of slowing down. This is a platform that is simple and effective when it comes to the promotion of products and reaching out to potential customers.
If you haven’t already started promoting your business on Instagram, this article aims to provide you with knowledge on how to get more followers, increase engagement and convert the followers into customers.
Get a Business Instagram Account
The developers of Instagram have recognized their product’s potency to provide a proper platform to businesses and have developed the Instagram Business account for those who want to make full use of it.
The best thing about this is that it’s completely free and gives businesses (no matter how small or large) good insights about their account, helping them achieve their business objectives with minimum effort.
Instagram for Business gives you the option of adding a location and contact button in order for your potential customers to be able to find your place of business and interact with you. Detailed information about the most popular content on your Instagram account and a breakdown of the demographic of your followers accompanied by the best time to post is also provided.
Business for Instagram also makes it a simple task for you to turn your posts into Ads. All of this gives you the ability to maximize your presence on Instagram for the world. This should be the first thing that you should do to maximize the impact of Instagram on your business.
High Quality Photographs
Instagram owes its meteoric rise in popularity to the fact that it is mostly content driven. Individual users and businesses have capitalized on that and those most popular on Instagram post beautiful content. That works pro bono as the individuals and businesses alike are rewarded greatly for posting good content while Instagram continues to grow!
You don’t need to use professional cameras to be able to take good photographs. All you need is a phone with a decent camera and take note of the lighting that would be ideal according to the product that you’re taking the photo of.
Make some subtle adjustments to the photograph using Lightroom or VSCO, and you’re good to go. Remember, you don’t want to go overboard with editing. It just has to focus on your product and make it look great.
Share Your Instagram Content On Other Platforms
Another good thing about Instagram is that it is able to link to other social media platforms. If you already have a strong user base on other platforms such as Facebook and Twitter, you will have the option to post your Instagram content on those platforms directly through your app.
You can use those platforms to promote your Instagram account as well. Due to its structure, you can have a content strategy on Instagram that cannot be matched by your other accounts. You can let them know what they would be missing out on and that becomes an instant Call To Action on the other profiles.
Photo Credit: Courtesy of HTSABO
Promote Your Account via Your Store
If your business happens to have a retail store where customers can walk in to buy products aside from ordering products online, you can use that to strengthen your following on Instagram. Every good business must have an eye-catching logo that is instantly recognizable. You should make your retail customers aware of your business’ presence on social media. Something as simple as vinyl stickers on the window of your store will do the trick.
You can take it a step further. Offer some sort of incentive for your Instagram followers when they visit your store. Maybe a 15% discount on some products if they show you that they follow you on social media when they’re checking out might do the trick. You basically have to show them that it is in their advantage to follow you on Instagram. It is a good way to make potential customers in to repeat clients
Take Advantage of User-Generated Content
A beautiful thing about Instagram is the ease with which it allows businesses to interact with their followers. If you have followers who like your products enough to post about them on their personal Instagram accounts, you can give them incentives.
Encourage your users to post content containing your products by providing discounts or lucky draw wins on particular products. This is sure to increase your following and turn more window shoppers into customers.
Use Relevant Hashtags
Hashtags are often overlooked by people new to Instagram, but are actually an integral part of how things work on Instagram. Hashtags can greatly improve the interaction your account has with users all around the world.
With every post, you can post a maximum of 30 hashtags. It gives you a lot of options. Many people use generic hashtags like “#Happy” or “#Funinthesun” etc., but from a business point of view, these won’t really aid your reach. For a proper following where the right users will be interacting with your profile, you need to do a little bit of research on which hashtags can be most effective for your business.
Hashtags that relate to the city (or cities) within which your business operates is ideal. This targets people who are more likely potential customers. Product-centric hashtags (e.g. #shades #vintageshades) will increase chances of reaching out to customers interested in the kind of products you’re selling.
You’re Just About Good to Go!
Hope this article provided you with some insight into how to improve your marketing strategy by using Instagram. As the last piece of advice, I’d like to say that it is ideal to be constantly updating yourself with social media marketing strategies as they keep on evolving.