You’ve probably heard the phrase “marketing funnel” thrown about by presenters and speakers. Here’s a basic rundown of what this is.
What is a Marketing Funnel?
Put simply, it’s a set of stages on a website that a potential visitor will have to take in order to carry out an action that you desire. So if you want visitors to fill out a form, the funnel refers to the actions they’ll have to take in order to do so.
Let’s say you want visitors to purchase an item. What steps are they going to […]