How Marketing Funnel Works

You’ve probably heard the phrase “marketing funnel” thrown about by presenters and speakers. Here’s a basic rundown of what this is.

What is a Marketing Funnel?

Put simply, it’s a set of stages on a website that a potential visitor will have to take in order to carry out an action that you desire. So if you want visitors to fill out a form, the funnel refers to the actions they’ll have to take in order to do so.
Let’s say you want visitors to purchase an item. What steps are they going to […]


Businesses Toeing the Line of Social Media Benefit More Than Businesses Using Traditional Content Marketing Techniques

Since LinkedIn, Facebook, Twitter, Google+ and other such social media websites introduced the business page, businesses and entrepreneurs have found it extremely easy to promote their product or service. With a simple click they can introduce their product or service to the world and attract attention of people who were beyond their reach. It’s a platform that not only gives business owners the opportunity to introduce new products or service but also enlighten them with their content in the form of short posts and tweets.
Today, more and more people are leaning […]


Online Video Marketing 101 – Why Should You Opt for It?

Online Video Marketing 101

In an exceedingly digitized world, it is no surprise that we spend so much of our time online that businesses, in a bid to interact with us, their target audience, made sure that they need to jump on the same platform as we do. This saw advertising split into digital advertising that helped one craft marketing strategies that were meant to be flexible enough to encompass the digital mediums utilized online.

In the Beginning …
While some people might still like reading articles and pay more attention to the text, […]


The Rules of Using SEO to Your Benefit

Everyone talks about how the Internet is revolutionizing the way businesses interact with their target audiences. In other words, the world is getting smaller and smaller with the internet making everything available and accessible with just a few clicks.
On the other hand, there is a huge amount of information out there for the consumer, and for any brand to get proper visibility, the competition is extremely tough. While you can do a lot paid advertisement, but you cannot rely on it for the long run. You need to make it easier […]


Why every Business needs Marketing

Every business that is looking to earn more sales and strengthen their relations with their target audience needs the help of marketing.

Without marketing, your business will be good for nothing, and even if you have the best products/services in the world, it wouldn’t matter if no one knows about them. Let’s find out why every business needs marketing.

To Spread Awareness about Products/Services

If no one knows about your products, how will they be able to buy them? Well, without marketing, no business stands a chance of becoming a […]


Data-Driven Marketing: What Is It All About?

While technology has revolutionized every single industry, marketing remains that one domain that has experienced a fundamental shift due to technological advancements over the past two decades. Today, marketing is all about providing a customized experience to each customer, and in order to so, marketing professionals rely heavily on customers’ data. This is where data-driven marketing comes into play.
Data-driven marketing fulfills the business need of providing customers with a truly optimized and personal experience by utilization of large volumes of customer data that is available to almost every organization today.  In […]


3 Online Marketing Trends that will dominate in 2016

The online marketing industry is complex and dynamic. Every year, new software, new technologies, and new marketing techniques are introduced. In addition to this, the changing

customer needs and purchasing factors also influence the online marketing practices of businesses greatly. This leads to the introduction of new trends that revolutionize the industry, stay for some time, and are then replaced by newer trends.
It is important that a digital marketer stays updated with the latest online marketing trends in order to help their company build and strengthen their online presence. To help you […]


5 Ways Social Media Marketing Can Help Your Business

If you’re running a business, chances are you’re already using social media to reach your customers and to enhance your

brand awareness. However, if you’re not among those over 70% businesses that use social media platforms to market their offerings, you should consider developing a social media marketing strategy right now in order to enjoy the numerous benefits it offers to businesses.
In this article, we are summarizing 5 important ways social media marketing can help businesses grow. Read to learn the reasons why social media marketing is right for your business.


Which Social Media Channels Should You

Social Media Channels

Social media marketing has become a staple of almost any business strategy today. Since it provides your business a direct way to communicate with your audience and offers a great return on investment, it is important that you make it a part of your overall marketing strategy. However, one important decision associated with developing a social media marketing strategy is the selection of the right social media platforms.
Today, there are a number of popular social networking websites, such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and many others. All these […]


Why Your Online Video Marketing Strategy is Failing?

Your online video marketing strategy is failing, but you already knew that, as otherwise, you wouldn’t be here, reading about what you are doing wrong.

You want to revamp your online video marketing strategy to attract a greater number of users to your business. Before you can work on improving your video marketing strategy, you have to figure out what you are doing wrong. Here is what you are doing wrong:

You Are Targeting Different People at Once

You are trying to reach everyone on the internet, as you believe that is the best […]