Influencer marketing is a kind of word-to-mouth marketing in which the focus is on key leaders who drive the message of your brand to the larger market. It identifies the people who have the most sway over your audience and focuses marketing tactics on those influencers. Instead of directly marketing to consumers, you pay the influencer to get the message out to the audience.
The Power of Influencer
In the era of social web, information spreads like waves in the ocean and influencers are the makers of these waves. They have the trust, following and power to direct the audience towards listening, loving or leaving a particular brand.
So, how does influencer marketing differ from public relations? This type of marketing does not involve celebrity endorsements or paid shills. It’s about legitimate, honest and unique relationships between the brand, influencer and customers. This is what makes influencer marketing so different from other marketing strategies.
Attending to Consumers
Today, consumers are different from those of the past. They won’t listen to or believe everything they hear on the radio or television. They don’t focus on what’s written on the billboards and never take such information to heart. However, they do listen to what others have to say. This is why influencer marketing is so effective.
Influencer marketing, even though, is still its nascent stage, it is proving to be one of the most cost effective marketing strategies for businesses of all shapes and sizes. Recent research shows that 63% of marketing experts are already using influencer marketing to target audience, 32% consider influencer marketing essential for their marketing tactics, while 41% have achieved more success in influencer marketing than any other traditional advertising strategies.
So, what’s stopping you from adopting influencer marketing to get the most out of your marketing strategy?