Which lead source actually makes money?
Our Place was paying for several lead sources, and they all rang the same phone numbers. Nobody could tell which one was producing paying customers.
A matching process that ties every new customer in Housecall Pro back to the call that brought them in, using the phone system's call records and each lead source's own reports.
Google Local Services returned $2.04 in booked work for every dollar spent. The matching also showed which sources weren't paying for themselves.
